As an experienced media strategist, planner, and buyer, I offer contracting and freelance services tailored to media, creative, digital, and marketing agencies.

Whether you need reliable holiday cover at a media agency, or you're a specialist agency seeking to expand your service offering with expert media solutions, AdVancify provides the expertise you need. I help agencies without in-house media teams deliver exceptional media strategies and plans, allowing you to enhance the value you provide to your clients.

Let AdVancify elevate the services you offer, ensuring your clients receive top-tier media recommendations and execution.

As an experienced media strategy and planning director, I specialize in crafting audience-first strategic media recommendations tailored for you and your clients.

I’ve led successful campaigns for international and Australian brands across APAC, UK, and EU markets, spanning brand-building, local area marketing, and performance-marketing campaigns.

I have led integrated media campaigns across diverse sectors in both consumer and B2B markets, including finance, retail, education, energy, and health.

Notable clients include LEGO, Virgin Active, MLA and BHP, with project budgets ranging from $10K to over $10 million across international and local campaigns.

Extensive expertise in omni-channel media planning and buying, spanning various media tools, systems, and mar-tech platforms, ensuring that every campaign is effectively planned, executed and optimized.

I specialize in ATL planning and buying across TV, Outdoor, Radio, and Print, while also being well-versed in digital, programmatic, and social media planning, supported by a deep understanding of the data and ad tech landscape.

With 14 years of experience in media agencies across Sydney and London, I’ve worked within both large agency holding groups and independent agencies, managing high-performing teams of various sizes.

I’ve built a reputation as a credible media expert and developed strong relationships with media owners and sales teams.

A passionate programmatic outdoor expert with over six years of experience within the emerging sector.

AdVancify offers full-service pDooh solutions from planning, campaign implementation and reporting using the leading pDooh platform Vistar Media for agencies and clients.

For more information visit my programmatic outdoor overview.