Affordable & accessible digital outdoor advertising solutions.

Introducing Programmatic Outdoor

What is digital outdoor?

Digital outdoor advertising (DOOH) uses high-definition digital screens placed in outdoor environments where people are on the move—like roads, shopping centres, and bus stops. These screens show rotating advertisements that can be easily updated and scheduled, giving businesses flexibility in reaching their audiences throughout the day.

With the rise of digitisation, many static billboards have been upgraded into dynamic digital screens, offering high-impact, engaging ads. Digital outdoor screens come in all shapes and sizes, from small displays in cafés to large billboards along roads and airports, giving businesses more flexibility and impact than traditional static ads.

What is programmatic outdoor?

Programmatic outdoor advertising, or programmatic out-of-home (pDOOH), takes digital outdoor advertising to the next level. It utilises the same high-definition screens but connects them into a unified digital marketplace. This marketplace links multiple companies and providers’ inventories, automating the process of buying and selling ad placements.

Programmatic OOH allows advertisers to leverage data and smart targeting to reach specific audiences in a more flexible, cost-effective way. Whether it's a digital billboard at the ferry terminal or a screen at a shopping centre, programmatic OOH offers advertisers access to a vast network of outdoor screens, all managed through one central platform.

In short, pDOOH is a progression of digital outdoor advertising, offering the precision and targeting of online advertising in real-world environments. It revolutionises outdoor media by making it more accessible, automated, and efficient, allowing businesses to deliver impactful, data-driven campaigns outside of the digital realm—on the streets, highways, and other high-traffic areas.

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See how pDOOH works

Check out how easy it is to find outdoor screens in your local area and near your business!

It can start with a postcode.

Using postcode search, you can quickly identify a network of outdoor screens in your local area to plan and build a targeted media campaign. This powerful tool enables you to create localised outdoor advertising strategies, perfect for reaching specific communities and maximising your campaign's impact

See how you can tactically target outdoor screen in proximity to points-of-interest (POI's)

Target strategically with ease.

You can plan your campaign by city and enhance your strategy with tactical targeting. Easily locate pre-set points of interest (POIs) and set proximity radiuses to find screens within your desired area. With a variety of pre-mapped POIs—ranging from Bunnings stores to healthcare services and tyre repair centres—programmatic outdoor lets you customise your campaign to meet your specific business needs.

So many audience data sets that can be used to align and target your audience.

Precise Audience Targeting with pDOOH.

Programmatic outdoor blends the best of offline and online advertising, using advanced technology and audience data to plan your outdoor screens more effectively. This approach ensures your pDOOH campaign reaches your desired audience, minimising ad wastage and maximising the impact of every advertising dollar.

What about traditional outdoor?

Traditional outdoor advertising, such as static billboards and posters, still plays an important role in building brand awareness. These ads give your brand constant, exclusive exposure, making them ideal for long-term visibility in high-traffic areas like roadsides, buses, and trains. Unlike digital billboards, which rotate ads between brands, static formats ensure your message stays in one place, uninterrupted.

While digital outdoor ads offer greater flexibility and excel in precision and adaptability, traditional outdoor ads are perfect for establishing brand longevity and maintaining a strong presence in key locations. However, this typically comes with a higher cost of entry, along with significant printing and production expenses in addition to the advertising space.

AdVancify typically recommends combining both traditional and digital formats, as this approach provides the best of both worlds: consistent brand exposure through static billboards and targeted, dynamic ads with digital screens. This balanced strategy helps maximise the reach and impact of your outdoor advertising campaign.

AdVancify’s outdoor services

AdVancify provides complete outdoor media planning and buying services across traditional, digital, and programmatic outdoor solutions. Whether targeting a local area, a city, or nationwide across Australia or New Zealand, tailored strategic campaigns are delivered. As outdoor media specialists, AdVancify creates customised solutions to suit business needs—whether as a stand-alone campaign or part of a broader media campaign.

Affordable & accessible digital outdoor advertising solutions.

Northern Beaches Outdoor.

Are you a local business in the Northern Beaches looking to grow your brand? Think outdoor advertising is just for big brands?
Think again.

Programmatic Outdoor offers a flexible and affordable way to reach more customers in the Northern Beaches and beyond!

Check out the interactive map of outdoor screens HERE

Download the Northern Beaches
PDOOH overview HERE

What types of sreens?

Manly Wharf

Supermarkets

Petrol pump screens

Warringah Mall

Gyms

Petrol & convenience stores

Bus Shelters

AdVancify PDOOH- Bus stops - street furniture

EV Charging stations

Doctors & pharmacies

AdVancify Programmatic Digital Outdoor -Dr & pharmacies

Contact AdVancify today to discover a tailored solution for your business.

AdVancify – Helping your business succeed.

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Programmatic Outdoor FAQ's

How do you access the outdoor sites?

I use the leading programmatic outdoor platform (DSP & SSP) called Vistar Media to access digital outdoor inventory (screens).
It allows me to access the largest marketplace of inventory across multiple suppliers, in one place and buy spots on the outdoor screens programmatically – meaning no traditional lock-in contracts and high minimum spends. Making pDOOH a very affordable & accessible outdoor advertising solution.
What outdoor providers can I access?

Vistar Media has inventory across all major outdoor providers in Australia and a broad range of smaller, localized providers.

Total of 28 outdoor media owners & 22K+ screens.
Outdoor Media owners include: oOh! Media, JC Decaux, VMO, Shopper, GOA, Scentre Group, Motio, Landlease, BIG Outdoor, Stockland, TMS, Notice Board Systems, Stream Outdoor, Tonic Media Network, Civic Outdoor + more
What type of venues & inventory can I access?

27 venue types across 7 categories:
Key categories:
Retail- Convenience stores, gas stations, grocery, malls, and pharmacies
Transit - Airports and train stations
Roadside- Billboards, bus shelters, urban panels
Entertainment - Bars, dining, hotels, movie theatres, QSR, and sports entertainment.
Point-of-care- Doctors and Veterinary offices
Health & Beauty - Gyms and salons
Offices- Office buildings
What is the difference between booking with media owners directly?

In traditional media buying, you deal directly with each provider, securing a set number of screens for a fixed period. Your ads run in rotation for the entire campaign.
Programmatic buying offers more flexibility by giving access to a network of screens through a central platform. It allows for precise planning, quick activation, and scalable budgets, making it a tactical solution for reaching outdoor screens at scale.
How can I target with PDOOH?

You can create campaigns with the following targeting options:
Geo-Targeting: Focus on specific postcodes, cities, and metropolitan areas.
Points of Interest: Target locations such as retail stores, car dealerships, or any custom locations, like your own store lists.
Audience Targeting: Leverage key demographics and third-party data to reach specific audiences, such as age groups, high-income households, and parents with young children.
Day and Time Targeting: Strategically select key times to maximise impact and minimise wastage.
Weather Targeting: Use weather triggers to serve relevant creative, like ads that activate during certain temperature thresholds.
How will we know when our ad has served?

Real-Time Campaign reporting, including:
Live Spot Stream Links: Access live updates on your campaign performance.
Tailored Reports: AdVancify customises reports to highlight key campaign metrics.
Detailed Analytics: Receive insights on impression delivery, hourly spend, market types, and venue performance, focusing on the data essential for your campaign's success.
Post-Campaign Report: AdVancify will deliver a comprehensive report at the end of your campaign.